Onetrack-mind

Do you treat your business like the Cobbler’s kid that wears no shoes?  If you’re unfamiliar with the term, it’s an ironic phenomenon that happens to many business owners.  The long and short of it:  When Entrepreneurs actually stop doing for themselves the very thing they provide for their clients.    It’s referred to as  Cobbler’s Children Syndrome  (named after the proverbial children of shoemakers who don’t have their own shoes).   We are   ALL  guilty of this at one time or another. Myself included.  And I’ll admit it, because I get it.   Here's why this hits so close to home ... I've not only been there, I've struggled with this  over and over  again for decades. Whenever a client need comes up, I put the client first  (more often than not above the needs of our own company).  Tell me if this sounds familiar … You make a conscious effort to work “on” your business and even gain some traction from your effort(s).  All of a sudden a client needs something urgent, or a n...

The big, bad C word… CONFLICT. It’s one of the most mis-understood “challenges'' in companies today. I say this as a direct result of a recent experience my team and I encountered. So in addition to it being timely, I felt compelled to share my thoughts and perspective on this matter hoping it will help you and your team as much as it’s helped me and mine... Conflict by definition is,  “A serious disagreement or argument, typically a protracted one.”   To most, the word itself evokes feelings of negativity.   I’ll be the first to admit...I was guilty of that myself.   However, knowing what I know NOW, my perspective has entirely shifted.  This has become one of those “Ah-ha” moments I wish I would’ve learned much earlier in the game of business… It all started about 18 months ago... My team and I were on one of our weekly leadership calls.  The topic of integrating a business operating system into our operations structure arose. We had been thinking about it for some time, and ...

It’s not long now until the end of October and we’ll be in Trick or Treat season. Obviously it’ll be different this year with the restrictions of Covid-19 and social distancing. Somehow (because as humans we are inventive and determined) we’ll see children dressed up trick or treating – and that’s great because it’s a fun time of the year! But in this season of ghouls and ghosts, of frights and scary masks it could be an opportunity to look at your headshot and take stock. Ask yourself the question, do you have a trick or treat headshot? What I mean by this is, is your headshot a true representation of you as you are now? Have you aged since your headshot was taken or has your weight changed significantly. Has your hair changed, is it longer, shorter, a different colour or has it even disappeared? It is amazing how many people use a headshot that no longer looks like them and in the case of an actor what are you thinking! It’s suicidal to your career to use a headshot th...

Actors' headshots, Covid-19 and facemasks With the pandemic spiking again what do actors' headshots, Covid-19 and facemasks have in common? It’s common to see many people wearing facemasks and in some places it is now the law to wear them in certain circumstances. Facial Expressions This means our communication with each other has been altered so much that we are losing the bottom two thirds of the face which is a very expressive part of the face. It also means that we are much more reliant on reading expressions and intentions in each other's eyes. But, how does this relate to actors' headshots, Covid-19 and facemasks? It’s All About The Eyes In this except from my post way back in 2009, Without realising it you’ll be drawn towards the eyes. This is because they are the focal point of the whole shot, it’s not the ears or the kind of clothes you’re wearing nor is it the background. It’s the eyes… ...We want your eyes to be focused in the right place, looking in the corr...

Square Videos are everywhere you look, whether it is on Facebook, Instagram, or Linkedin. But how do you make a square video? I am going to demonstrate to you how to easily create square videos online with the online video editor Content Samurai. Also, uncover how to receive a free 7-day free trial. As you know, video is now vital for getting attention on Social Media, and making videos has been challenging, costly, a highly technical process and lengthy. Until now ... Content Samurai's video creation system is SO USER-FRIENDLY and can help you produce lots of professional videos despite the fact that you know nothing about creating videos. Now permit me to show you in 6 steps how fast and straightforward you can make square videos using Content Samurai's square video editor. Step 1 Pick a Template When you initially login into the online video editor, click on create a new video. Next, "video for social media." will be the initial set of templates you will see. But y...

So you need brand-new headshots as well as do not recognize where to begin. The most important action is discovering the right photographer! You can make the most of all the style suggestions as well as positioning know-how on the planet, however it can all be obstructed by a dissimilar portrait photographer. A headshot photographer is recording your significance as a budding celebrity; he or she requires to comprehend you, your design, and the kinds of duties you'll be going out for. Whether you need these headshots for linkedin profile, social profiles or more, these insights will help. Once you have actually discovered a seemingly great suit many thanks to a recommendation from a buddy, an on-line review, or-- as all in-the-know actors do-- Backstage's Sheet, there are several crucial concerns to ask your photographer before locking it in and also writing the check. There's not necessarily a "appropriate" answer to any one of them, however it is very importan...